Practical Sales Management Workshop

About this Course

Course Outline

+ - Introduction

This short but highly effective workshop-style course has been designed to give the participant food for thought when tackling sales issues and explore beyond the every day sales remit. It will enhance awareness of how the different departments within a company are a chain and that the company is only as strong as its weakest link.

+ - Who Should Attend?

This course is ideal for people in management/sales management positions in small and medium trading companies.

+ - Course Objectives

The main objective is to assist people in sales management to think more broadly when tackling sales issues.

This session will enable people within sales management to understand basic tools that will help then analyze team and individual sales performance in more detail. They will also understand that sales issues are not always related directly to sales, and that problems within their supply chain will affect a company’s performance.

+ - Course Content

  • Basic understanding of issues facing sales management and tools to find solutions
  • Measuring sales force effectiveness
  • How other sectors within a company can affect sales performance
  • The importance of communication within a company and its impact on sales
  • How data can affect decision making
  • Management and leadership’s importance in sales performance


Participants will look at sales performance more holistically and gain a deeper knowledge of how to search for solutions when faced with low performing sales teams. They will understand that the use of data is an essential part of this process, and how to use basic tools with their data. They will understand the importance of an efficient and effective supply chain vis-à-vis sales performance and how this can affect sales teams.

+ - Course Fees & Registration

The fee is €150 + VAT per person.

The fee includes all course notes and study materials, refreshments and certificate of attendance.

Course fees are payable on registration by internet banking or cheque. Bookings are accepted a first-come first-served basis. Places are limited for quality assurance purposes according to the requirements of each course. To register or request information send an email to or call 99377934. Or you may prefer to register online.

In-House Courses

Offering better value for money, they can be designed to closely match your specific requirements.

+ - Course Tutors

Our course tutor is an experienced sales manager actively engaged in industry. The workshop is based on practical problem solving skills and effective ways of finding solutions to issues that are most relevant to the local scenario. His experience also allows for real life scenarios, actual examples and anecdotes, as well as proven analytical tips to interpreting data for enhanced performance and growth.

Course Details


3 Hours




17.00 till 20.00


12 April 2017


12 April 2017


  • Delegate Manual
  • Course Handouts and Materials
  • Certificate of Attendance
  • Refreshments

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